This issue isn’t women’s strength, it’s how we talk about it.

The Strength Issue redefines how strength is seen in women’s sports. With photography by Kanya Iwana and in-depth written and film features by MJ Acosta, it explores the many dimensions of women’s strength — from recovery and reinvention to motherhood and elite performance. Across digital, social, OOH in Times Square and limited-edition print, The Strength Issue treats women’s strength as a subject worthy of depth, authorship, and serious cultural attention.

On the heels of the Olympics and at the moment Timothy Chalamet proclaimed ballet a dead art, The Strength Issue struck a cord driving conversation on social media and creating cultural relevance for the brand.

The Strength Issue drove a 28 point lift in online SOV, 343 pieces of social content (49% from organic social and earned influencer), and nearly a half a million engagements with an 11.6B potential reach.

WWD, Sports Illustrated, Essence, Campaign US, Daily Mail