Kid-led play fuels children to be their best selves. So we set out to establish a long-term, purpose-driven platform - the Chewy Play Fund to support organizations that fuel play.
We created a brand-new camp track summer anthem crowd-sourcing lyrics from kids across the country and partnered with singer-songwriter Andy Grammer to write the new CAMP Track. For every lyrical submission we donated $1 to benefit our first fund recipients, the American Camp Association.
11.1B+ impressions, The Today Show, Upworthy