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colleen mctaggart

executive creative director • art director

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Lowe's

As the official home improvement partner of the NFL, Lowe’s aims to help homeowners tackle home improvement tasks like a pro.

To celebrate the partnership, Dak Prescott brought his DIY game in a way only a quarterback can - with the DIY Wrist Coach. The ultimate hands-free helper was loaded with play-by-play instructions for the most popular home improvement projects to guide DIYers through successful completion.

9B+ impressions, Adweek, Sports Illustrated, People

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