In our country, air conditioning is a means of delivering cool air. But in other countries, it is a means of delivering clean air. Industrial pollution in developing and overpopulated countries has created indoor pollution, and with it, an epidemic of illnesses. The World Health Organization reports 4.3 million people a year die prematurely from illness attributable to toxic household air. A problem the filters in Samsung AC units could help solve.

Good Medicine is a campaign that repositioned the brand’s product line from a luxury to a necessity, giving families the ability to fill their homes with fresh, clean air that both prevents illness and generates wellness.